h-spa-717401060 · L3 - Massage · Indianapolis (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment | $240.00 | $123.00 | 25.0% | 10 | $1,230.00 |
| 60-Minute Custom Foot Reflexology with Sea Salt Soak | $120.00 | $60.00 | 0.0% | 0 | $0.00 |
| 50-Minute Deluxe Body Massage with Hot Stone Treatment | $120.00 | $63.00 | 25.0% | 6 | $378.00 |
Activity Timeline (sorted newest first)
- 2026-02-28 Price change on 50-Minute Deluxe Body Massage with Hot Stone Treatment — $60.00 → $63.00 analysed below
- 2025-01-30 Price change on Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment — $110.00 → $120.00 analysed below
- 2025-01-29 Price change on 50-Minute Deluxe Body Massage with Hot Stone Treatment — $55.00 → $60.00
3-Comparison — 50-Minute Deluxe Body Massage with Hot Stone Treatment h-spa-717401060
Price: $60.00 → $63.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 3.0% | +89.4% | 2.9% | +4.0% | +2.7% | +86.7% | worked |
| GB/UDV | $1.20 | $1.98 | +64.8% | $1.85 | +6.9% | +2.1% | +62.7% | |
| MVR/UDV | $0.22 | $0.28 | +27.7% | $0.30 | -4.3% | -51.0% | +78.7% |
3-Comparison — Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment h-spa-717401060
Price: $110.00 → $120.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.9% | +65.7% | 0.0% | n/a | -15.7% | +81.4% | worked |
| GB/UDV | $1.99 | $3.53 | +76.9% | $0.00 | n/a | -13.8% | +90.7% | |
| MVR/UDV | $0.35 | $0.66 | +86.3% | $0.00 | n/a | +11.1% | +75.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.