gs-massage-2 · L3 - Massage · Seattle (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Full Body Deep Tissue Massage | $85.00 | $59.50 | 40.5% | 12 | $779.88 |
| 90 Minute Full Body Deep Tissue Massage | $150.00 | $97.50 | 40.8% | 6 | $641.94 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Minute Full Body Deep Tissue Massage — 36.1% → 40.5% analysed below
- 2026-03-01 Margin change on 90 Minute Full Body Deep Tissue Massage — 36.1% → 40.8% analysed below
- 2026-02-23 Price change on 60 Minute Full Body Deep Tissue Massage — $59.50 → $64.99
- 2026-02-23 Price change on 90 Minute Full Body Deep Tissue Massage — $97.50 → $106.99
- 2025-08-19 Price change on 60 Minute Full Body Deep Tissue Massage — $56.00 → $59.50
- 2025-08-19 Price change on 90 Minute Full Body Deep Tissue Massage — $88.99 → $97.50
3-Comparison — 60 Minute Full Body Deep Tissue Massage gs-massage-2
Margin: 36.1% → 40.5% (4.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 2.7% | +22.6% | 0.0% | n/a | +31.3% | -8.8% | worked |
| GB/UDV | $1.49 | $1.75 | +17.2% | $0.00 | n/a | +21.2% | -4.0% | |
| MVR/UDV | $0.41 | $0.42 | +3.5% | $0.00 | n/a | -140.6% | +144.1% |
3-Comparison — 90 Minute Full Body Deep Tissue Massage gs-massage-2
Margin: 36.1% → 40.8% (4.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 1.5% | -39.5% | 0.0% | n/a | +13.3% | -52.7% | didnt work |
| GB/UDV | $2.45 | $1.60 | -34.6% | $0.00 | n/a | +4.1% | -38.7% | |
| MVR/UDV | $0.67 | $0.56 | -16.7% | $0.00 | n/a | -835.4% | +818.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.