green-spa-26 · L3 - Massage · Evanston (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Custom Foot Reflexology Sea Salt Soak | $109.00 | $55.00 | 0.0% | 0 | $0.00 |
| 60-Minute Signature Body Massage with Hot Stone Treatment | $150.00 | $75.00 | 0.0% | 0 | $0.00 |
| Couples 60-Minute Signature Body Massage with Hot Stone Treatment | $298.00 | $149.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-13 Price change on Couples 60-Minute Signature Body Massage with Hot Stone Treatment — $129.00 → $149.00 analysed below
- 2025-08-08 Price change on 60-Minute Signature Body Massage with Hot Stone Treatment — $65.00 → $75.00 analysed below
3-Comparison — 60-Minute Signature Body Massage with Hot Stone Treatment green-spa-26
Price: $65.00 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 4.0% | +11.8% | 0.0% | n/a | -6.9% | +18.7% | worked |
| GB/UDV | $2.38 | $3.15 | +32.4% | $0.00 | n/a | -2.1% | +34.5% | |
| MVR/UDV | $0.41 | $0.47 | +15.3% | $0.00 | n/a | -185.7% | +201.0% |
3-Comparison — Couples 60-Minute Signature Body Massage with Hot Stone Treatment green-spa-26
Price: $129.00 → $149.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 1.9% | -37.6% | 0.0% | n/a | -8.1% | -29.5% | didnt work |
| GB/UDV | $4.02 | $2.90 | -27.9% | $0.00 | n/a | -3.8% | -24.1% | |
| MVR/UDV | $0.79 | $0.50 | -36.6% | $0.00 | n/a | -205.8% | +169.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.