golden-touch-massage-therapy · L3 - Massage · Cary (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Three Pack 60 Minutes: Choice of Massage (Swedish, Deep Tissue) | $300.00 | $189.00 | 40.0% | 3 | $567.00 |
| 60 Minutes: Choice of Massage (Swedish, Deep Tissue) | $100.00 | $66.00 | 35.0% | 25 | $1,650.00 |
| 90 Minutes: Choice of Massage (Swedish, Deep Tissue) | $119.99 | $89.00 | 35.0% | 11 | $979.00 |
| Three Pack 90 Minutes: Choice of Massage (Swedish, Deep Tissue) | $360.01 | $260.00 | 40.0% | 7 | $1,820.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Minutes: Choice of Massage (Swedish, Deep Tissue) — 40.0% → 36.2% analysed below
- 2026-03-01 Margin change on 90 Minutes: Choice of Massage (Swedish, Deep Tissue) — 40.0% → 36.9% analysed below
3-Comparison — 60 Minutes: Choice of Massage (Swedish, Deep Tissue) golden-touch-massage-therapy
Margin: 40.0% → 36.2% (-3.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 2.4% | -16.2% | 0.0% | n/a | -7.5% | -8.8% | inconclusive |
| GB/UDV | $1.79 | $1.56 | -13.2% | $0.00 | n/a | -8.9% | -4.3% | |
| MVR/UDV | $0.42 | $0.36 | -13.3% | $0.00 | n/a | -50.4% | +37.1% |
3-Comparison — 90 Minutes: Choice of Massage (Swedish, Deep Tissue) golden-touch-massage-therapy
Margin: 40.0% → 36.9% (-3.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.7% | -14.8% | 0.0% | n/a | -4.6% | -10.3% | didnt work |
| GB/UDV | $1.73 | $1.49 | -13.7% | $0.00 | n/a | -4.5% | -9.2% | |
| MVR/UDV | $0.43 | $0.33 | -23.7% | $0.00 | n/a | -144.1% | +120.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.