ginkgo-wellness · L3 - Massage · Niles (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minutes Deep Tissue Massage | $160.00 | $112.00 | 30.0% | 10 | $1,120.00 |
| 60 Minutes Deep Tissue Massage | $110.00 | $77.00 | 30.0% | 11 | $847.00 |
Activity Timeline (sorted newest first)
- 2026-02-25 Price change on 90 Minutes Deep Tissue Massage — $84.00 → $112.00 analysed below
- 2026-01-07 Price change on 60 Minutes Deep Tissue Massage — $63.00 → $77.00 analysed below
- 2025-12-02 Price change on 90 Minutes Deep Tissue Massage — $60.00 → $84.00
- 2025-12-02 Price change on 60 Minutes Deep Tissue Massage — $45.00 → $63.00
3-Comparison — 90 Minutes Deep Tissue Massage ginkgo-wellness
Price: $84.00 → $112.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.8% | 2.7% | -28.2% | 0.0% | n/a | +4.0% | -32.3% | worked |
| GB/UDV | $3.20 | $3.82 | +19.6% | $0.00 | n/a | +3.0% | +16.6% | |
| MVR/UDV | $0.54 | $0.78 | +45.0% | $0.00 | n/a | -167.3% | +212.4% |
3-Comparison — 60 Minutes Deep Tissue Massage ginkgo-wellness
Price: $63.00 → $77.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 1.2% | -61.4% | 0.0% | n/a | -20.9% | -40.6% | didnt work |
| GB/UDV | $2.09 | $0.91 | -56.6% | $0.00 | n/a | -18.2% | -38.4% | |
| MVR/UDV | $0.47 | $0.07 | -86.2% | $0.00 | n/a | -197.5% | +111.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.