ginkgo-wellness-2 · L3 - Massage · Niles (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 45-Min Traditional Chinese Meridian & Acupoint Therapeutic Massage | $90.00 | $72.00 | 0.0% | 0 | $0.00 |
| 60-Min TCM Pain-Relief Therapeutic Massage (Meridian + Acupoint + O... | $110.00 | $88.00 | 25.0% | 4 | $352.00 |
| 90-Min Advanced Chinese Meridian Therapeutic Massage for Chronic Pain | $160.00 | $128.00 | 25.0% | 4 | $512.00 |
Activity Timeline (sorted newest first)
- 2026-02-16 Price change on 90-Min Advanced Chinese Meridian Therapeutic Massage for Chronic Pain — $105.00 → $128.00 analysed below
- 2026-02-14 Price change on 60-Min TCM Pain-Relief Therapeutic Massage (Meridian + Acupoint + O... — $73.00 → $88.00 analysed below
- 2026-02-01 Margin change on 60-Min TCM Pain-Relief Therapeutic Massage (Meridian + Acupoint + O... — 30.0% → 26.9%
- 2026-02-01 Margin change on 90-Min Advanced Chinese Meridian Therapeutic Massage for Chronic Pain — 30.0% → 25.9%
- 2026-02-01 Margin change on 45-Min Traditional Chinese Meridian & Acupoint Therapeutic Massage — 30.0% → 25.0% analysed below
3-Comparison — 45-Min Traditional Chinese Meridian & Acupoint Therapeutic Massage ginkgo-wellness-2
Margin: 30.0% → 25.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.7% | +67.1% | 0.0% | n/a | -11.8% | +79.0% | inconclusive |
| GB/UDV | $0.39 | $0.52 | +33.7% | $0.00 | n/a | -8.5% | +42.2% | |
| MVR/UDV | $0.09 | $0.08 | -12.8% | $0.00 | n/a | -117.5% | +104.7% |
3-Comparison — 60-Min TCM Pain-Relief Therapeutic Massage (Meridian + Acupoint + O... ginkgo-wellness-2
Price: $73.00 → $88.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.9% | +15.1% | 0.0% | n/a | +54.1% | -39.0% | inconclusive |
| GB/UDV | $1.86 | $3.31 | +78.4% | $0.00 | n/a | +68.0% | +10.4% | |
| MVR/UDV | $0.30 | $0.41 | +37.1% | $0.00 | n/a | +39.4% | -2.3% |
3-Comparison — 90-Min Advanced Chinese Meridian Therapeutic Massage for Chronic Pain ginkgo-wellness-2
Price: $105.00 → $128.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 2.5% | +87.8% | 0.0% | n/a | +53.1% | +34.8% | worked |
| GB/UDV | $1.70 | $3.24 | +90.8% | $0.00 | n/a | +76.2% | +14.6% | |
| MVR/UDV | $0.27 | $0.51 | +93.5% | $0.00 | n/a | +43.3% | +50.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.