gems-gents-bodywork · L3 - Massage · Mesa (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Couples Massage with Aromatherapy | $180.00 | $99.00 | 0.0% | 0 | $0.00 |
| 60 Minute Full Body Massage with Aromatherapy | $95.01 | $66.00 | 40.0% | 23 | $1,518.00 |
| 60 Minute Couples Massage with Aromatherapy | $250.00 | $154.00 | 44.0% | 27 | $4,158.00 |
| 90 Minute Full Body Swedish or Deep Tissue with Aromatherapy and Cu... | $140.00 | $98.00 | 0.0% | 0 | $0.00 |
| 90 Minute Couples Massage with Aromatherapy | $240.00 | $124.99 | 0.0% | 0 | $0.00 |
| 60 Minute Feather Light Massage | $70.01 | $39.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-04-01 Price change on 60 Minute Couples Massage with Aromatherapy — $144.00 → $154.00 analysed below
- 2025-09-05 Price change on 60 Minute Couples Massage with Aromatherapy — $200.00 → $144.00
- 2025-06-18 Price change on 60 Minute Couples Massage with Aromatherapy — $144.00 → $200.00
- 2025-01-31 Price change on 60 Minute Couples Massage with Aromatherapy — $125.00 → $144.00
3-Comparison — 60 Minute Couples Massage with Aromatherapy gems-gents-bodywork
Change anchor: 2026-04-01
· 21d since change
Price: $144.00 → $154.00
Price: $144.00 → $154.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 2.1% | -5.9% | 0.9% | +122.8% | +19.5% | -25.4% | worked |
| GB/UDV | $3.23 | $3.25 | +0.5% | $1.36 | +138.2% | +23.4% | -23.0% | |
| MVR/UDV | $0.87 | $0.87 | -0.4% | $0.45 | +93.4% | +10.8% | -11.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.