garretts-caring-hands-massage-11 · L3 - Massage · Lawrenceville (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two Sessions 60 Minutes Deep Tissue Massage + Foot Scrub | $200.00 | $122.36 | 38.8% | 1 | $133.99 |
| Two 90 Minutes Deep Tissue Massaga + Sugar Foot Scrub | $250.00 | $150.00 | 0.0% | 0 | $0.00 |
| One 60 Minutes Deep Tissue Massage + Sugar Foot Scrub | $100.00 | $64.71 | 38.9% | 2 | $141.98 |
| One 90 Minutes Deep Tissue Massage + Sugar Foot Scrub | $125.01 | $77.38 | 38.1% | 3 | $254.97 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One 90 Minutes Deep Tissue Massage + Sugar Foot Scrub — 32.0% → 38.1% analysed below
- 2026-03-01 Margin change on One 60 Minutes Deep Tissue Massage + Sugar Foot Scrub — 33.0% → 38.9% analysed below
- 2025-11-26 Price change on One 60 Minutes Deep Tissue Massage + Sugar Foot Scrub — $55.00 → $64.71
- 2025-11-16 Price change on One 90 Minutes Deep Tissue Massage + Sugar Foot Scrub — $65.00 → $77.38
3-Comparison — One 90 Minutes Deep Tissue Massage + Sugar Foot Scrub garretts-caring-hands-massage-11
Margin: 32.0% → 38.1% (6.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 0.6% | -60.3% | 0.0% | n/a | -10.4% | -49.9% | didnt work |
| GB/UDV | $1.20 | $0.52 | -56.4% | $0.00 | n/a | -10.4% | -46.0% | |
| MVR/UDV | $0.30 | $0.15 | -49.9% | $0.00 | n/a | -164.0% | +114.1% |
3-Comparison — One 60 Minutes Deep Tissue Massage + Sugar Foot Scrub garretts-caring-hands-massage-11
Margin: 33.0% → 38.9% (5.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.6% | -40.5% | 0.0% | n/a | -8.1% | -32.4% | worked |
| GB/UDV | $0.67 | $0.44 | -34.7% | $0.00 | n/a | -9.4% | -25.3% | |
| MVR/UDV | $-0.10 | $-0.10 | -0.0% | $0.00 | n/a | -156.0% | +155.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.