four-season-body-massage-spa-2 · L3 - Massage · Naugatuck (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Deluxe Full Body Massage with Essential Oil and Hot Stone | $140.00 | $95.20 | 0.0% | 0 | $0.00 |
| 50 Minute Body and Foot Massage with Essential Oil and Hot Stone (Limit 3) | $120.00 | $80.40 | 0.0% | 0 | $0.00 |
| 50 min couple massage with hot stones Only once for each | $199.00 | $133.33 | 0.0% | 0 | $0.00 |
| 60 Minute Deluxe Full Body Massage with Essential Oil and Hot Stone | $150.00 | $87.00 | 21.0% | 8 | $696.00 |
| 90 Minute Couples Deluxe Full Body Massage with Essential Oil and Hot Stone | $350.00 | $238.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-01-07 Price change on 60 Minute Deluxe Full Body Massage with Essential Oil and Hot Stone — $97.50 → $87.00 analysed below
- 2025-04-16 Price change on 60 Minute Deluxe Full Body Massage with Essential Oil and Hot Stone — $77.00 → $97.50
3-Comparison — 60 Minute Deluxe Full Body Massage with Essential Oil and Hot Stone four-season-body-massage-spa-2
Change anchor: 2026-01-07
· 105d since change
Price: $97.50 → $87.00
Price: $97.50 → $87.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.5% | 3.1% | -11.4% | 3.2% | -4.3% | -38.2% | +26.8% | worked |
| GB/UDV | $3.41 | $2.69 | -21.0% | $2.49 | +8.2% | -41.4% | +20.5% | |
| MVR/UDV | $0.46 | $0.48 | +3.7% | $0.48 | -0.7% | -70.5% | +74.2% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.