footyrooty  ·  L3 - Massage  ·  Florence (South Central)

Owner: Mercedes Banks  ·  Manager: Sarah Neligan  ·  Division: Huntsville, AL  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Custom Foot Reflexology with Foot Sea Salt Soak $130.00 $65.00 0.0% 0 $0.00
50-Minute Deluxe Body Massage with Hot Towel and Hot Stone Treatment $130.00 $65.00 25.0% 5 $325.00
Couples 50-Minute Deluxe Body Massage with Hot Towel and Hot Stone Treatment $260.00 $130.00 25.0% 2 $260.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 50-Minute Deluxe Body Massage with Hot Towel and Hot Stone Treatment footyrooty

Change anchor: 2025-05-18  ·  339d since change
Price: $59.00 → $65.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.6% 2.7% -24.0% 0.0% n/a -19.7% -4.3% didnt work
GB/UDV $2.19 $1.77 -19.4% $0.00 n/a -16.5% -2.9%
MVR/UDV $0.34 $0.28 -18.1% $0.00 n/a -28.7% +10.6%

3-Comparison — 60-Minute Custom Foot Reflexology with Foot Sea Salt Soak footyrooty

Change anchor: 2025-05-23  ·  334d since change
Price: $55.00 → $65.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 0.7% -18.5% 0.0% n/a -16.3% -2.2% worked
GB/UDV $0.60 $0.67 +12.5% $0.00 n/a -12.8% +25.4%
MVR/UDV $0.09 $0.09 -1.1% $0.00 n/a -32.5% +31.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Couples 50-Minute Deluxe Body Massage with Hot Towel and Hot Stone Treatment footyrooty

Change anchor: 2025-05-19  ·  338d since change
Price: $119.00 → $130.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.9% 2.3% -21.6% 0.0% n/a -15.2% -6.4% didnt work
GB/UDV $3.54 $2.99 -15.5% $0.00 n/a -15.0% -0.5%
MVR/UDV $0.63 $0.45 -28.0% $0.00 n/a -14.5% -13.5%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.