float-chesapeake-and-massage-therapy · L3 - Massage · Chesapeake (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment | $85.00 | $85.00 | 25.0% | 14 | $1,190.00 |
| 30-Minute Swedish Body Massage with Hot Towel and Essential Oil (Valid Mon-Fri) | $75.00 | $52.50 | 25.0% | 2 | $105.00 |
Activity Timeline (sorted newest first)
- 2026-01-01 Margin change on 60-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — 20.7% → 25.0% analysed below
- 2025-12-15 Price change on 60-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $61.00 → $85.00
3-Comparison — 60-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment float-chesapeake-and-massage-therapy
Change anchor: 2026-01-01
· 111d since change
Margin: 20.7% → 25.0% (4.3pp)
Margin: 20.7% → 25.0% (4.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 10.1% | 3.9% | -61.9% | 0.0% | n/a | -22.8% | -39.1% | didnt work |
| GB/UDV | $8.09 | $4.01 | -50.4% | $0.00 | n/a | -21.1% | -29.3% | |
| MVR/UDV | $1.34 | $0.79 | -41.1% | $0.00 | n/a | +44.2% | -85.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.