fit-foot-6-12  ·  L3 - Massage  ·  Chicago (Midwest)

Owner: Zach Kitson  ·  Manager: Sarah Neligan  ·  Division: Chicago  ·  Stage:  ·  PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60mins couple deep tissue combo $144.00 $72.00 31.6% 7 $552.93
90mins couple deep tissue combo $180.00 $110.00 31.8% 7 $846.93

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90mins couple deep tissue combo fit-foot-6-12

Change anchor: 2026-03-01  ·  52d since change
Margin: 26.8% → 31.8% (5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.8% 2.3% +29.5% 1.0% +126.3% +10.9% +18.7% worked
GB/UDV $2.04 $3.10 +52.0% $1.14 +171.6% +12.4% +39.6%
MVR/UDV $0.49 $0.82 +66.6% $0.28 +188.7% +135.7% -69.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60mins couple deep tissue combo fit-foot-6-12

Change anchor: 2026-03-01  ·  52d since change
Margin: 26.0% → 31.6% (5.7pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.0% 3.4% +13.0% 3.6% -5.9% +8.5% +4.5% worked
GB/UDV $2.20 $3.03 +37.7% $2.61 +16.1% +10.2% +27.5%
MVR/UDV $0.36 $0.59 +63.0% $0.43 +38.4% +10.6% +52.5%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.