fc-nails-lashes-spa-2-1  ·  L3 - Massage  ·  Poway (Pacific South)

Owner: Roslin Bautista  ·  Manager: Edgar Rolando Flores Davila  ·  Division: San Diego  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
30-Minute Body Massage $40.00 $28.00 0.0% 0 $0.00
60-Min- Body Massage +Hotstone $70.00 $49.00 0.0% 0 $0.00
60-Min- Body massage +Hotstone $100.00 $70.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Min- Body Massage +Hotstone fc-nails-lashes-spa-2-1

Change anchor: 2025-11-01  ·  172d since change
Margin: 30.6% → 24.8% (-5.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 6.0% 7.6% +26.7% 0.0% n/a +4.1% +22.5% didnt work
GB/UDV $2.95 $3.45 +16.9% $0.00 n/a -0.1% +17.0%
MVR/UDV $0.53 $0.37 -30.5% $0.00 n/a -17.8% -12.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 30-Minute Body Massage fc-nails-lashes-spa-2-1

Change anchor: 2025-11-01  ·  172d since change
Margin: 30.4% → 22.6% (-7.7pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 0.9% -13.1% 0.0% n/a -85.0% +71.9% didnt work
GB/UDV $0.28 $0.22 -21.8% $0.00 n/a -83.9% +62.0%
MVR/UDV $0.00 $-0.02 -1461.3% $0.00 n/a -85.3% -1376.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.