fanwood-day-spa-5 · L3 - Massage · Fanwood (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Minute Lymphatic Drainage Massage | $190.00 | $79.00 | 40.0% | 3 | $237.00 |
| Reflexology foot massage | $75.00 | $52.50 | 40.0% | 2 | $105.00 |
| One 60 Minute Hot Stone Massage or Swedish Massage | $119.99 | $59.00 | 0.0% | 0 | $0.00 |
| One 60 minute Acupuncture Massage | $189.98 | $69.00 | 40.0% | 1 | $69.00 |
| One 60 Minute Meridian Dredging Massage | $148.99 | $69.01 | 40.0% | 1 | $69.01 |
Activity Timeline (sorted newest first)
- 2025-08-18 Price change on Reflexology foot massage — $39.00 → $52.50 analysed below
- 2025-08-08 Price change on One 60 Minute Hot Stone Massage or Swedish Massage — $39.00 → $59.00 analysed below
- 2025-08-06 Price change on One 60 Minute Lymphatic Drainage Massage — $49.00 → $79.00 analysed below
3-Comparison — One 60 Minute Lymphatic Drainage Massage fanwood-day-spa-5
Price: $49.00 → $79.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 1.6% | -55.5% | 0.0% | n/a | -10.2% | -45.3% | didnt work |
| GB/UDV | $2.05 | $1.25 | -38.9% | $0.00 | n/a | -5.1% | -33.8% | |
| MVR/UDV | $0.55 | $0.36 | -34.0% | $0.00 | n/a | -146.5% | +112.4% |
3-Comparison — One 60 Minute Hot Stone Massage or Swedish Massage fanwood-day-spa-5
Price: $39.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.1% | 1.4% | -66.0% | 0.0% | n/a | -12.0% | -54.1% | didnt work |
| GB/UDV | $1.81 | $0.82 | -54.7% | $0.00 | n/a | -14.4% | -40.3% | |
| MVR/UDV | $0.57 | $0.20 | -65.6% | $0.00 | n/a | -340.8% | +275.2% |
3-Comparison — Reflexology foot massage fanwood-day-spa-5
Price: $39.00 → $52.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.9% | -21.5% | 0.0% | n/a | -9.1% | -12.4% | didnt work |
| GB/UDV | $0.45 | $0.72 | +58.6% | $0.00 | n/a | -8.1% | +66.7% | |
| MVR/UDV | $0.07 | $-0.03 | -148.7% | $0.00 | n/a | -1958.0% | +1809.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.