family-reflexology-1 · L3 - Massage · Lubbock (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 45Mins Deluxe Dry Pressure Massage Treatment | $64.00 | $32.00 | 25.0% | 40 | $1,280.00 |
| 60Mins Custom Foot Reflexology with Hot Stone Treatment | $119.00 | $30.00 | 0.0% | 0 | $0.00 |
| 60Mins Custom Combo Massage including 30Mins Body and 30Mins Foot with Hot Stone | $125.00 | $30.00 | 0.0% | 0 | $0.00 |
| 60Mins Deluxe Dry Pressure Massage Treatment | $119.00 | $30.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on 45Mins Deluxe Dry Pressure Massage Treatment — 22.0% → 25.0% analysed below
- 2025-05-26 Price change on 45Mins Deluxe Dry Pressure Massage Treatment — $28.00 → $32.00
- 2025-04-01 Margin change on 45Mins Deluxe Dry Pressure Massage Treatment — 25.0% → 22.8%
3-Comparison — 45Mins Deluxe Dry Pressure Massage Treatment family-reflexology-1
Change anchor: 2025-06-01
· 325d since change
Margin: 22.0% → 25.0% (3.0pp)
Margin: 22.0% → 25.0% (3.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 11.3% | 10.8% | -4.6% | 0.0% | n/a | -12.4% | +7.9% | inconclusive |
| GB/UDV | $4.76 | $4.12 | -13.6% | $0.00 | n/a | -5.4% | -8.2% | |
| MVR/UDV | $0.58 | $0.61 | +6.1% | $0.00 | n/a | +10.1% | -4.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.