family-massage-1-1 · L3 - Massage · Bloomington (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50-Minute Deluxe Body Massage with Hot Stone Treatment | $119.01 | $69.00 | 25.0% | 19 | $1,311.00 |
| Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment | $239.00 | $119.00 | 0.0% | 0 | $0.00 |
| 60-Minute Custom Combo Massage includes 30Mins Foot and 30Mins Back w/ Hot Stone | $140.01 | $69.01 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-25 Price change on 50-Minute Deluxe Body Massage with Hot Stone Treatment — $59.00 → $69.00 analysed below
3-Comparison — 50-Minute Deluxe Body Massage with Hot Stone Treatment family-massage-1-1
Change anchor: 2025-11-25
· 148d since change
Price: $59.00 → $69.00
Price: $59.00 → $69.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 3.0% | +139.9% | 0.0% | n/a | +19.3% | +120.6% | didnt work |
| GB/UDV | $0.92 | $2.52 | +173.2% | $0.00 | n/a | +24.4% | +148.9% | |
| MVR/UDV | $0.14 | $0.38 | +172.7% | $0.00 | n/a | +251.0% | -78.2% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.