facts-wellness-retreat-center-1 · L3 - Massage · Fayetteville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Swedish Massage | $75.00 | $45.00 | 0.0% | 0 | $0.00 |
| 90-Minute Swedish Massage w/ 30-Minute Foot Soak | $125.00 | $75.00 | 0.0% | 0 | $0.00 |
| 90-Minute Swedish Massage | $100.00 | $60.00 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish Massage w/ 30-Minute Foot Soak | $100.00 | $60.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-01-15 Price change on 60-Minute Swedish Massage — $49.00 → $45.00 analysed below
- 2026-01-15 Price change on 60-Minute Swedish Massage w/ 30-Minute Foot Soak — $65.00 → $60.00 analysed below
- 2026-01-14 Price change on 90-Minute Swedish Massage w/ 30-Minute Foot Soak — $79.00 → $75.00 analysed below
- 2026-01-08 Price change on 90-Minute Swedish Massage — $69.00 → $62.25 analysed below
3-Comparison — 90-Minute Swedish Massage facts-wellness-retreat-center-1
Price: $69.00 → $62.25
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 1.5% | +29.0% | 0.0% | n/a | -33.3% | +62.3% | worked |
| GB/UDV | $0.93 | $0.96 | +4.1% | $0.00 | n/a | -33.8% | +37.9% | |
| MVR/UDV | $0.16 | $0.20 | +24.3% | $0.00 | n/a | -128.9% | +153.2% |
3-Comparison — 90-Minute Swedish Massage w/ 30-Minute Foot Soak facts-wellness-retreat-center-1
Price: $79.00 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.5% | -2.1% | 0.0% | n/a | -32.2% | +30.1% | inconclusive |
| GB/UDV | $1.28 | $1.25 | -2.3% | $0.00 | n/a | -30.2% | +27.9% | |
| MVR/UDV | $0.32 | $0.31 | -4.9% | $0.00 | n/a | -245.2% | +240.4% |
3-Comparison — 60-Minute Swedish Massage facts-wellness-retreat-center-1
Price: $49.00 → $45.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.2% | 1.8% | -57.8% | 0.0% | n/a | -35.1% | -22.7% | didnt work |
| GB/UDV | $2.28 | $1.05 | -54.1% | $0.00 | n/a | -33.5% | -20.5% | |
| MVR/UDV | $0.62 | $0.23 | -62.7% | $0.00 | n/a | +920.0% | -982.6% |
3-Comparison — 60-Minute Swedish Massage w/ 30-Minute Foot Soak facts-wellness-retreat-center-1
Price: $65.00 → $60.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 2.0% | +32.0% | 0.0% | n/a | -34.7% | +66.7% | worked |
| GB/UDV | $1.04 | $1.35 | +29.6% | $0.00 | n/a | -33.7% | +63.3% | |
| MVR/UDV | $0.22 | $0.26 | +18.1% | $0.00 | n/a | -221.1% | +239.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.