evive-spa-springfield · L3 - Massage · Springfield (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment | $200.00 | $139.00 | 30.0% | 35 | $4,865.00 |
| 45Min Couple Head Hydro Spa - Monday - Friday | $218.00 | $149.00 | 0.0% | 0 | $0.00 |
| 50-Minute Couples Massage with Lavender Essential Oil Aromatherapy - Mon... | $190.00 | $149.00 | 0.0% | 0 | $0.00 |
| Couple 50Min Massage + 45Min Facial - Monday - Thursday ONLY | $340.01 | $219.00 | 40.0% | 5 | $1,095.00 |
| 60-Minute Couples Signature Facial with Seaweed Mask | $210.00 | $129.00 | 0.0% | 0 | $0.00 |
| Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) | $340.00 | $209.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-13 Price change on Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) — $255.00 → $209.00 analysed below
- 2025-12-01 Margin change on 60-Minute Couples Signature Facial with Seaweed Mask — 40.0% → 30.0% analysed below
- 2025-11-06 Price change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — $155.00 → $139.00 analysed below
- 2025-11-01 Margin change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — 40.0% → 30.0%
- 2025-11-01 Margin change on Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) — 40.0% → 30.0%
3-Comparison — 60-Minute Couples Signature Facial with Seaweed Mask evive-spa-springfield
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.3% | n/a | 0.0% | n/a | +57.3% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.35 | n/a | $0.00 | n/a | +73.3% | n/a | |
| MVR/UDV | $0.00 | $0.10 | n/a | $0.00 | n/a | +88.0% | n/a |
3-Comparison — 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment evive-spa-springfield
Price: $155.00 → $139.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.4% | n/a | 0.0% | n/a | +35.7% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.92 | n/a | $0.00 | n/a | +69.0% | n/a | |
| MVR/UDV | $0.00 | $0.32 | n/a | $0.00 | n/a | -173.4% | n/a |
3-Comparison — Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) evive-spa-springfield
Price: $255.00 → $209.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 1.8% | +138.6% | 0.0% | n/a | +8.4% | +130.2% | worked |
| GB/UDV | $1.90 | $3.72 | +95.5% | $0.00 | n/a | +5.8% | +89.7% | |
| MVR/UDV | $0.36 | $0.79 | +119.6% | $0.00 | n/a | -12.6% | +132.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.