evive-spa-soho · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couples Signature Facial with Seaweed Mask | $210.00 | $155.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment | $200.00 | $129.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Swedish or Anti-Stress or Deep-Tissue Massage | $189.99 | $109.00 | 40.0% | 39 | $4,251.00 |
| 50-Minute Swedish or Anti-Stress or Deep-Tissue Massage with Essential OIl | $109.99 | $59.00 | 0.0% | 0 | $0.00 |
| 50-Minute Swedish or Anti-Stress or Deep-Tissue Massage | $95.01 | $55.00 | 40.0% | 38 | $2,090.00 |
| 50-Min Massage with Aromatherapy and 45-Min Mini-Facial and Glass of Wine | $170.00 | $99.01 | 0.0% | 0 | $0.00 |
| Lymphatic Detox Therapy 80mins | $228.00 | $134.52 | 0.0% | 0 | $0.00 |
| Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) | $340.01 | $189.01 | 40.0% | 12 | $2,268.12 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) — 37.9% → 40.0% analysed below
- 2025-06-15 Price change on Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) — $199.00 → $189.00
- 2025-06-10 Price change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — $155.00 → $129.00 analysed below
3-Comparison — Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) evive-spa-soho
Margin: 37.9% → 40.0% (2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.4% | -32.3% | 0.0% | n/a | +26.0% | -58.3% | didnt work |
| GB/UDV | $1.07 | $0.71 | -33.7% | $0.00 | n/a | +17.2% | -50.9% | |
| MVR/UDV | $0.27 | $0.20 | -23.6% | $0.00 | n/a | -693.5% | +670.0% |
3-Comparison — 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment evive-spa-soho
Price: $155.00 → $129.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 0.4% | -45.0% | 0.0% | n/a | -12.8% | -32.1% | didnt work |
| GB/UDV | $1.04 | $0.48 | -54.2% | $0.00 | n/a | -11.7% | -42.5% | |
| MVR/UDV | $0.26 | $0.07 | -70.9% | $0.00 | n/a | +892.1% | -963.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.