evive-spa-cranford · L3 - Massage · Cranford (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couple 50-Minutes Swedish Massage and 30-Minutes Facial with Seaweed Mas... | $298.00 | $208.99 | 30.0% | 18 | $3,761.85 |
| 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment | $220.00 | $154.00 | 0.0% | 0 | $0.00 |
| Couple Relaxation Package - 50min Swedish Massage + 30min Facial with Se... | $297.99 | $199.00 | 0.0% | 0 | $0.00 |
| Couple Spa Day - 45min Massage + 45min Facial with One Glass of Champagn... | $360.00 | $218.99 | 0.0% | 0 | $0.00 |
| Couple 50-Min Anti-Stress Massage with Essential Oil - NEW Clients ONLY | $190.00 | $133.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Signature Facial with Seaweed Mask | $210.00 | $147.00 | 30.0% | 15 | $2,205.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on Couple 50-Minutes Swedish Massage and 30-Minutes Facial with Seaweed Mas... — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on 60-Minute Couples Signature Facial with Seaweed Mask — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — 40.0% → 29.9% analysed below
- 2025-11-01 Margin change on Couple 50-Min Anti-Stress Massage with Essential Oil - NEW Clients ONLY — 40.0% → 30.0% analysed below
- 2025-09-03 Price change on 60-Minute Couples Signature Facial with Seaweed Mask — $155.00 → $147.00
- 2025-08-03 Price change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — $153.80 → $169.00
- 2025-03-13 Price change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — $155.00 → $175.00
3-Comparison — 60-Minute Couples Signature Facial with Seaweed Mask evive-spa-cranford
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 0.6% | -25.2% | 0.0% | n/a | +16.0% | -41.3% | didnt work |
| GB/UDV | $1.08 | $0.81 | -25.2% | $0.00 | n/a | +12.0% | -37.2% | |
| MVR/UDV | $0.22 | $0.09 | -58.1% | $0.00 | n/a | -124.5% | +66.4% |
3-Comparison — 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment evive-spa-cranford
Margin: 40.0% → 29.9% (-10.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.9% | n/a | 0.0% | n/a | +12.7% | n/a | worked |
| GB/UDV | $0.00 | $1.57 | n/a | $0.00 | n/a | +9.6% | n/a | |
| MVR/UDV | $-0.03 | $0.30 | +1269.7% | $0.00 | n/a | -163.0% | +1432.7% |
3-Comparison — Couple 50-Min Anti-Stress Massage with Essential Oil - NEW Clients ONLY evive-spa-cranford
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 1.2% | -48.8% | 0.0% | n/a | +17.5% | -66.3% | didnt work |
| GB/UDV | $3.50 | $1.79 | -48.8% | $0.00 | n/a | +18.7% | -67.5% | |
| MVR/UDV | $1.01 | $0.30 | -69.9% | $0.00 | n/a | -46.7% | -23.2% |
3-Comparison — Couple 50-Minutes Swedish Massage and 30-Minutes Facial with Seaweed Mas... evive-spa-cranford
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.1% | n/a | 0.0% | n/a | -18.0% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.12 | n/a | $0.00 | n/a | -15.1% | n/a | |
| MVR/UDV | $0.00 | $0.03 | n/a | $0.00 | n/a | -22.2% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.