evive-spa-cranford-1 · L3 - Massage · Cranford (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Min Anti-Stress, Swedish or Deep-Tissue Massage AND a 60-Min Signature Facial | $204.99 | $175.00 | 30.0% | 1 | $175.00 |
| 60-Minute Signature Facial with Seaweed Mask | $105.00 | $79.00 | 30.0% | 2 | $158.00 |
| 60-MInute Massage with Lavender Essential Oil Aromatherapy Treatment | $100.00 | $70.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 60-Minute Signature Facial with Seaweed Mask — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on 60-MInute Massage with Lavender Essential Oil Aromatherapy Treatment — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on 60-Min Anti-Stress, Swedish or Deep-Tissue Massage AND a 60-Min Signature Facial — 40.0% → 30.0% analysed below
- 2025-03-14 Price change on 60-Min Anti-Stress, Swedish or Deep-Tissue Massage AND a 60-Min Signature Facial — $155.00 → $175.00
3-Comparison — 60-MInute Massage with Lavender Essential Oil Aromatherapy Treatment evive-spa-cranford-1
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 4.7% | n/a | 0.0% | n/a | +21.7% | n/a | insufficient data |
| GB/UDV | $0.00 | $4.21 | n/a | $0.00 | n/a | +25.0% | n/a | |
| MVR/UDV | $0.00 | $0.78 | n/a | $0.00 | n/a | -38.9% | n/a |
3-Comparison — 60-Minute Signature Facial with Seaweed Mask evive-spa-cranford-1
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.7% | n/a | 0.0% | n/a | +1.1% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.56 | n/a | $0.00 | n/a | +0.7% | n/a | |
| MVR/UDV | $0.00 | $0.12 | n/a | $0.00 | n/a | +306.8% | n/a |
3-Comparison — 60-Min Anti-Stress, Swedish or Deep-Tissue Massage AND a 60-Min Signature Facial evive-spa-cranford-1
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 2.3% | n/a | 0.0% | n/a | +16.8% | n/a | insufficient data |
| GB/UDV | $0.00 | $4.67 | n/a | $0.00 | n/a | +14.1% | n/a | |
| MVR/UDV | $0.00 | $0.64 | n/a | $0.00 | n/a | -136.1% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.