evive-spa-bedminster · L3 - Massage · Bedminster (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) | $340.01 | $229.00 | 30.0% | 1 | $229.00 |
| 60-Minute Couples Signature Facial with Seaweed Mask | $210.00 | $155.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment | $200.00 | $155.00 | 30.0% | 3 | $465.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on 60-Minute Couples Signature Facial with Seaweed Mask — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment — 40.0% → 30.0% analysed below
- 2025-06-17 Price change on Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) — $255.00 → $229.00
3-Comparison — 60-Minute Couples Signature Facial with Seaweed Mask evive-spa-bedminster
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.5% | n/a | 0.0% | n/a | +16.0% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.85 | n/a | $0.00 | n/a | +12.0% | n/a | |
| MVR/UDV | $0.00 | $0.12 | n/a | $0.00 | n/a | -124.5% | n/a |
3-Comparison — Couples Relaxation Spa Package(50min Massage w/ Aromathearpy + 45min MiniFacial) evive-spa-bedminster
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.1% | n/a | 0.0% | n/a | +20.3% | n/a | insufficient data |
| GB/UDV | $0.00 | $2.63 | n/a | $0.00 | n/a | +23.8% | n/a | |
| MVR/UDV | $0.00 | $0.50 | n/a | $0.00 | n/a | +86.3% | n/a |
3-Comparison — 60-Minute Couples Massage with Lavender Essential Oil Aromatherapy Treatment evive-spa-bedminster
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.1% | -44.8% | 0.0% | n/a | +14.3% | -59.2% | didnt work |
| GB/UDV | $3.09 | $1.70 | -44.8% | $0.00 | n/a | +12.2% | -57.1% | |
| MVR/UDV | $0.86 | $0.08 | -90.8% | $0.00 | n/a | -120.0% | +29.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.