eureka-body-care-20 · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Spa Package for 1: 50-Min DeepTissu Massage + 30-Min European Facial & champagne | $240.00 | $189.00 | 0.0% | 0 | $0.00 |
| One 50-Minute Couples Swedish Massage for Two with Hot Stones and C... | $298.99 | $195.00 | 30.0% | 3 | $585.00 |
| Couples Anniversary Package - 80 min Massage with Hot Stones, Relaxation... | $659.00 | $336.09 | 0.0% | 0 | $0.00 |
| One 50-Minute Swedish Massage with Hot Stones (For One) | $120.01 | $79.00 | 30.0% | 1 | $79.00 |
| One 50-Minute CBD Oil Massage | $130.01 | $85.00 | 0.0% | 0 | $0.00 |
| Spa Package for One: 50-Min Swedish Massage + 30-Min European Facial & Champagne | $219.99 | $169.00 | 0.0% | 0 | $0.00 |
| One 80-Minute Couples Luxury Spa Day with Massage, Basic Facial, an... | $412.02 | $229.00 | 30.0% | 7 | $1,603.00 |
| One 80-Minute Couples CBD Spa Day with CBD Oil Massage and Basic Facial | $431.99 | $235.00 | 30.0% | 8 | $1,880.00 |
| 90Min Valentines Day Couples Package 60M Massage 30M Facial w Rose Choc Prosseco | $748.93 | $315.00 | 30.0% | 2 | $630.00 |
| 90 min Birthday couple massage | $699.04 | $298.00 | 30.0% | 4 | $1,192.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on One 50-Minute Couples Swedish Massage for Two with Hot Stones and C... — 32.9% → 30.0% analysed below
- 2025-11-01 Margin change on 90 min Birthday couple massage — 40.0% → 30.0% analysed below
- 2025-11-01 Margin change on One 80-Minute Couples Luxury Spa Day with Massage, Basic Facial, an... — 40.0% → 31.0% analysed below
- 2025-04-02 Price change on One 80-Minute Couples Luxury Spa Day with Massage, Basic Facial, an... — $210.12 → $239.00
- 2025-03-31 Price change on One 50-Minute Couples Swedish Massage for Two with Hot Stones and C... — $179.99 → $195.00
3-Comparison — 90 min Birthday couple massage eureka-body-care-20
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.2% | -20.8% | 0.0% | n/a | -25.1% | +4.3% | didnt work |
| GB/UDV | $0.80 | $0.63 | -20.8% | $0.00 | n/a | -18.3% | -2.5% | |
| MVR/UDV | $0.23 | $0.10 | -54.9% | $0.00 | n/a | -273.5% | +218.6% |
3-Comparison — One 80-Minute Couples Luxury Spa Day with Massage, Basic Facial, an... eureka-body-care-20
Margin: 40.0% → 31.0% (-9.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.6% | -39.8% | 0.0% | n/a | +16.0% | -55.8% | didnt work |
| GB/UDV | $2.19 | $1.39 | -36.6% | $0.00 | n/a | -5.7% | -30.9% | |
| MVR/UDV | $0.70 | $0.29 | -58.1% | $0.00 | n/a | -34.2% | -23.9% |
3-Comparison — One 50-Minute Couples Swedish Massage for Two with Hot Stones and C... eureka-body-care-20
Margin: 32.9% → 30.0% (-2.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.1% | -46.4% | 0.0% | n/a | -25.1% | -21.4% | didnt work |
| GB/UDV | $0.41 | $0.22 | -46.4% | $0.00 | n/a | -30.6% | -15.9% | |
| MVR/UDV | $0.08 | $0.05 | -35.8% | $0.00 | n/a | -116.8% | +81.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.