esthetics-by-lindsey-baender-cmt-2 · L3 - Massage · Roseville (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Full Body Massage | $100.00 | $79.00 | 39.0% | 3 | $237.00 |
| Three 60-Minute Full Body Massages | $270.00 | $216.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-17 Price change on One 60-Minute Full Body Massage — $70.00 → $79.00 analysed below
3-Comparison — One 60-Minute Full Body Massage esthetics-by-lindsey-baender-cmt-2
Change anchor: 2025-08-17
· 248d since change
Price: $70.00 → $79.00
Price: $70.00 → $79.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.7% | 3.8% | +3.1% | 0.0% | n/a | +16.5% | -13.5% | didnt work |
| GB/UDV | $3.89 | $4.10 | +5.5% | $0.00 | n/a | +9.3% | -3.8% | |
| MVR/UDV | $0.72 | $0.43 | -40.9% | $0.00 | n/a | +71.0% | -111.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.