esteem-beauty-spa-massage · L3 - Massage · Seattle (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 50-Minute Custom Body Massage with Massage Oil Treatment | $358.00 | $179.00 | 25.0% | 20 | $3,580.00 |
| 50-Minute Custom Body Massage with Massage Oil Treatment | $178.00 | $89.00 | 25.0% | 7 | $623.00 |
| A 90 Minute Facial Cleaning and Deep Tissue Massage for One Person | $188.00 | $131.60 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-19 Price change on 50-Minute Custom Body Massage with Massage Oil Treatment — $78.00 → $89.00 analysed below
- 2025-07-14 Price change on Couples 50-Minute Custom Body Massage with Massage Oil Treatment — $145.00 → $179.00 analysed below
- 2025-04-21 Price change on 50-Minute Custom Body Massage with Massage Oil Treatment — $68.00 → $78.00
- 2025-04-20 Price change on Couples 50-Minute Custom Body Massage with Massage Oil Treatment — $135.00 → $145.00
- 2025-02-25 Price change on Couples 50-Minute Custom Body Massage with Massage Oil Treatment — $120.00 → $135.00
- 2025-02-25 Price change on 50-Minute Custom Body Massage with Massage Oil Treatment — $60.00 → $68.00
3-Comparison — Couples 50-Minute Custom Body Massage with Massage Oil Treatment esteem-beauty-spa-massage
Price: $145.00 → $179.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 1.4% | -61.3% | 0.0% | n/a | -14.2% | -47.1% | didnt work |
| GB/UDV | $5.48 | $2.52 | -54.0% | $0.00 | n/a | -12.2% | -41.8% | |
| MVR/UDV | $0.88 | $0.43 | -51.5% | $0.00 | n/a | -58.7% | +7.2% |
3-Comparison — 50-Minute Custom Body Massage with Massage Oil Treatment esteem-beauty-spa-massage
Price: $78.00 → $89.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 0.8% | -39.1% | 0.0% | n/a | +6.3% | -45.4% | didnt work |
| GB/UDV | $1.34 | $0.74 | -44.4% | $0.00 | n/a | +9.7% | -54.1% | |
| MVR/UDV | $0.17 | $0.08 | -54.0% | $0.00 | n/a | +58.4% | -112.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.