essentials-massage-facials-carrollwood-7  ·  L3 - Massage  ·  Tampa (Southeast)

Owner: Lucas McGrew  ·  Manager: Jake Moore  ·  Division: Tampa  ·  Stage:  ·  PDS: Massage - Hot Stone

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Swedish Massage package - Monday-Thursday $190.00 $95.00 0.0% 0 $0.00
60-Minute Swedish Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology $189.99 $104.99 0.0% 0 $0.00
60-Minute Thera Massage w Aromatherapy Exfoliation and 60Min Facial Mon-Thurs $170.00 $85.00 0.0% 0 $0.00
1-hour Relaxation (Swedish) Massage with hot stones & aromatherapy $199.00 $115.00 30.0% 3 $345.00
60-Minute Therapeutic Massage w/ Aromatherapy, Exfoliation, and 60-Minute Facial $170.00 $85.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Swedish Massage package - Monday-Thursday essentials-massage-facials-carrollwood-7

Change anchor: 2025-06-11  ·  315d since change
Price: $72.50 → $95.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.9% 1.9% -35.2% 0.0% n/a +24.6% -59.8% didnt work
GB/UDV $2.20 $1.76 -20.0% $0.00 n/a +8.4% -28.4%
MVR/UDV $0.52 $0.33 -36.3% $0.00 n/a +25.0% -61.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.