essentials-day-spa-of-st-petersburg · L3 - Massage · St. Petersburg (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Min Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology and Facial | $270.00 | $189.00 | 0.0% | 0 | $0.00 |
| 50-min Relaxation Massage with Hot Stones, 30-min Sauna Session & 30-min Foot De | $139.00 | $115.37 | 0.0% | 0 | $0.00 |
| 60-Min Relaxation Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology | $160.01 | $99.00 | 25.0% | 9 | $891.00 |
| 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology | $329.98 | $220.00 | 25.0% | 5 | $1,100.00 |
Activity Timeline (sorted newest first)
- 2026-01-22 Price change on 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology — $209.50 → $220.00 analysed below
- 2025-11-06 Price change on 60-Min Relaxation Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology — $89.00 → $99.00 analysed below
- 2025-11-05 Price change on 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology — $189.00 → $199.00
- 2025-07-05 Price change on 60-Min Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology and Facial — $159.30 → $189.00 analysed below
- 2025-06-23 Price change on 60-Min Relaxation Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology — $80.00 → $89.00
- 2025-06-21 Price change on 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology — $175.00 → $189.00
- 2025-03-12 Price change on 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology — $149.00 → $175.00
3-Comparison — 60-Min Relaxation Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology essentials-day-spa-of-st-petersburg
Price: $89.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.5% | -9.3% | 0.0% | n/a | +11.8% | -21.1% | didnt work |
| GB/UDV | $0.77 | $0.49 | -36.9% | $0.00 | n/a | +11.1% | -48.0% | |
| MVR/UDV | $0.12 | $0.03 | -78.5% | $0.00 | n/a | +70.5% | -149.0% |
3-Comparison — 60-Min Massage w/ Aromatherapy, Exfoliation, Hot Stones & Reflexology and Facial essentials-day-spa-of-st-petersburg
Price: $159.30 → $189.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.2% | +12.6% | 0.0% | n/a | +6.6% | +6.0% | worked |
| GB/UDV | $0.35 | $0.63 | +78.1% | $0.00 | n/a | +8.8% | +69.3% | |
| MVR/UDV | $0.01 | $0.06 | +458.9% | $0.00 | n/a | +41.6% | +417.2% |
3-Comparison — 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology essentials-day-spa-of-st-petersburg
Price: $209.50 → $220.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 1.7% | -50.1% | 3.7% | -54.8% | -23.2% | -26.9% | didnt work |
| GB/UDV | $6.81 | $3.71 | -45.5% | $5.56 | -33.3% | -21.1% | -24.4% | |
| MVR/UDV | $0.87 | $0.58 | -33.3% | $0.92 | -36.6% | -39.2% | +5.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.