essentials-day-spa-of-palm-harbor · L3 - Massage · Palm Harbor (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology | $332.01 | $159.00 | 25.0% | 19 | $3,021.00 |
Activity Timeline (sorted newest first)
- 2025-10-03 Price change on 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology — $189.00 → $159.00 analysed below
3-Comparison — 60-Minute Couples Massage w/ Hot Stones, Aromatherapy, Exfoliation & Reflexology essentials-day-spa-of-palm-harbor
Change anchor: 2025-10-03
· 201d since change
Price: $189.00 → $159.00
Price: $189.00 → $159.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 2.7% | +143.8% | 0.0% | n/a | +0.5% | +143.3% | didnt work |
| GB/UDV | $2.12 | $4.36 | +105.1% | $0.00 | n/a | +4.9% | +100.2% | |
| MVR/UDV | $0.29 | $0.48 | +67.6% | $0.00 | n/a | +108.7% | -41.1% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.