essentials-day-spa-of-palm-harbor-1 · L3 - Massage · Palm Harbor (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Massage w/ Aromatherapy, Exfoliation, Hot Stones, and Reflexology | $160.01 | $99.00 | 25.0% | 3 | $297.00 |
| 60-Min Massage w/ Aromatherapy, Exfoliation & Essentials Facial w/ Hand Treatmen | $239.99 | $154.00 | 25.0% | 1 | $154.00 |
| 60-Minute Massage w/ Acunpunture, Cupping Treatment, and Infrared Sauna Session | $169.00 | $99.00 | 0.0% | 0 | $0.00 |
| 60 Minute Custom Facial, Tailored to Your Specific Skin Needs | $120.01 | $83.08 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on 60-Minute Massage w/ Acunpunture, Cupping Treatment, and Infrared Sauna Session — 32.6% → 25.0% analysed below
- 2025-05-01 Margin change on 60-Minute Massage w/ Aromatherapy, Exfoliation, Hot Stones, and Reflexology — 27.5% → 25.0% analysed below
3-Comparison — 60-Minute Massage w/ Aromatherapy, Exfoliation, Hot Stones, and Reflexology essentials-day-spa-of-palm-harbor-1
Margin: 27.5% → 25.0% (-2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 5.6% | +55.9% | 0.0% | n/a | +27.7% | +28.2% | didnt work |
| GB/UDV | $4.55 | $5.95 | +31.0% | $0.00 | n/a | +29.7% | +1.3% | |
| MVR/UDV | $0.67 | $1.00 | +49.1% | $0.00 | n/a | +869.9% | -820.8% |
3-Comparison — 60-Minute Massage w/ Acunpunture, Cupping Treatment, and Infrared Sauna Session essentials-day-spa-of-palm-harbor-1
Margin: 32.6% → 25.0% (-7.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 0.7% | -0.4% | 0.0% | n/a | -25.6% | +25.2% | inconclusive |
| GB/UDV | $0.88 | $0.66 | -25.3% | $0.00 | n/a | -26.9% | +1.5% | |
| MVR/UDV | $0.11 | $0.10 | -12.7% | $0.00 | n/a | -23.5% | +10.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.