essential-wellness-center-10 · L3 - Massage · Glendale (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30-Minute Deep Tissue or Swedish Massage | $60.00 | $38.18 | 38.0% | 19 | $725.42 |
| 60-Minute Deep Tissue or Swedish Massage | $125.00 | $75.00 | 38.0% | 47 | $3,525.00 |
| 90-Minute Deep Tissue or Swedish Massage Wellness Package | $225.00 | $127.51 | 38.0% | 4 | $510.04 |
| 60-Minute Deep Tissue or Swedish Massage Wellness Package | $175.00 | $101.92 | 38.0% | 3 | $305.76 |
| 120-Minute Deep Tissue or Swedish Massage | $225.01 | $140.63 | 38.0% | 6 | $843.78 |
| 90-Minute Deep Tissue or Swedish Massage | $175.00 | $110.83 | 38.0% | 7 | $775.81 |
Activity Timeline (sorted newest first)
- 2025-05-03 Price change on 120-Minute Deep Tissue or Swedish Massage — $125.00 → $140.63 analysed below
- 2025-05-02 Price change on 30-Minute Deep Tissue or Swedish Massage — $35.00 → $38.18 analysed below
- 2025-04-28 Price change on 90-Minute Deep Tissue or Swedish Massage — $95.00 → $110.83 analysed below
- 2025-04-28 Price change on 60-Minute Deep Tissue or Swedish Massage — $65.00 → $73.86 analysed below
- 2025-04-25 Price change on 90-Minute Deep Tissue or Swedish Massage Wellness Package — $119.00 → $127.51 analysed below
3-Comparison — 90-Minute Deep Tissue or Swedish Massage essential-wellness-center-10
Price: $95.00 → $110.83
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 0.8% | -35.6% | 0.0% | n/a | -15.4% | -20.2% | didnt work |
| GB/UDV | $1.35 | $1.01 | -25.5% | $0.00 | n/a | -1.1% | -24.5% | |
| MVR/UDV | $0.32 | $0.26 | -20.9% | $0.00 | n/a | +15.9% | -36.8% |
3-Comparison — 120-Minute Deep Tissue or Swedish Massage essential-wellness-center-10
Price: $125.00 → $140.63
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.3% | -20.4% | 0.0% | n/a | -1.0% | -19.4% | inconclusive |
| GB/UDV | $0.59 | $0.48 | -18.6% | $0.00 | n/a | +2.9% | -21.4% | |
| MVR/UDV | $0.13 | $0.13 | -2.2% | $0.00 | n/a | -1053.8% | +1051.7% |
3-Comparison — 60-Minute Deep Tissue or Swedish Massage essential-wellness-center-10
Price: $65.00 → $73.86
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 2.7% | -4.8% | 0.0% | n/a | +5.6% | -10.4% | didnt work |
| GB/UDV | $1.98 | $2.24 | +12.8% | $0.00 | n/a | +8.5% | +4.3% | |
| MVR/UDV | $0.46 | $0.51 | +11.3% | $0.00 | n/a | +87.1% | -75.8% |
3-Comparison — 90-Minute Deep Tissue or Swedish Massage Wellness Package essential-wellness-center-10
Price: $119.00 → $127.51
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.3% | -29.9% | 0.0% | n/a | +7.5% | -37.4% | didnt work |
| GB/UDV | $0.65 | $0.32 | -49.9% | $0.00 | n/a | +11.7% | -61.6% | |
| MVR/UDV | $0.14 | $0.09 | -36.5% | $0.00 | n/a | -332.8% | +296.3% |
3-Comparison — 30-Minute Deep Tissue or Swedish Massage essential-wellness-center-10
Price: $35.00 → $38.18
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.2% | +10.7% | 0.0% | n/a | -2.4% | +13.1% | worked |
| GB/UDV | $0.43 | $0.59 | +37.0% | $0.00 | n/a | -19.3% | +56.2% | |
| MVR/UDV | $0.09 | $0.16 | +71.2% | $0.00 | n/a | -379.2% | +450.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.