essential-therapy-22419 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Couples Massage and Refreshments Tray | $200.00 | $140.00 | 50.0% | 5 | $700.00 |
| 90 Minute Bliss Massage for Couples | $300.00 | $210.00 | 32.0% | 1 | $210.00 |
| 90-Minute Bliss Massage For One | $150.00 | $105.00 | 32.0% | 1 | $105.00 |
| 60 Minute Spa Masssage For One | $100.00 | $70.00 | 32.0% | 4 | $280.00 |
Activity Timeline (sorted newest first)
- 2025-06-09 Price change on 60 Minute Spa Masssage For One — $50.50 → $70.00 analysed below
- 2025-06-01 Margin change on 60 Minute Spa Masssage For One — 68.2% → 32.0%
- 2025-05-24 Price change on 60 Minute Couples Massage and Refreshments Tray — $125.00 → $140.00 analysed below
3-Comparison — 60 Minute Spa Masssage For One essential-therapy-22419
Price: $50.50 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 0.9% | -34.3% | 0.0% | n/a | -29.5% | -4.8% | didnt work |
| GB/UDV | $0.77 | $0.62 | -20.3% | $0.00 | n/a | -23.3% | +3.0% | |
| MVR/UDV | $0.29 | $0.15 | -48.2% | $0.00 | n/a | -45.6% | -2.6% |
3-Comparison — 60 Minute Couples Massage and Refreshments Tray essential-therapy-22419
Price: $125.00 → $140.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.3% | -8.3% | 0.0% | n/a | -5.0% | -3.2% | inconclusive |
| GB/UDV | $3.12 | $3.20 | +2.8% | $0.00 | n/a | +0.4% | +2.4% | |
| MVR/UDV | $0.81 | $0.93 | +15.1% | $0.00 | n/a | +22.1% | -7.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.