essential-beauty-and-spa · L3 - Massage · Orange (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard | $145.00 | $101.50 | 23.0% | 12 | $1,218.00 |
| 60 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards | $210.00 | $132.30 | 24.0% | 49 | $6,482.70 |
| 60 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard | $105.00 | $69.30 | 21.0% | 39 | $2,702.70 |
| 90 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards | $290.00 | $203.00 | 22.0% | 12 | $2,436.00 |
Activity Timeline (sorted newest first)
- 2026-03-08 Price change on 60 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard — $73.50 → $69.30 analysed below
- 2026-03-07 Price change on 60 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards — $147.00 → $132.30 analysed below
- 2025-12-14 Price change on 90 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards — $179.00 → $203.00 analysed below
- 2025-12-06 Price change on 90 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard — $94.00 → $101.50 analysed below
- 2025-12-05 Price change on 60 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards — $119.00 → $147.00
- 2025-12-05 Price change on 60 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard — $58.00 → $73.50
- 2025-05-21 Price change on 60 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards — $129.00 → $119.00
3-Comparison — 90 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards essential-beauty-and-spa
Price: $179.00 → $203.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.9% | -28.6% | 0.0% | n/a | +0.8% | -29.4% | worked |
| GB/UDV | $2.24 | $1.77 | -20.8% | $0.00 | n/a | +0.8% | -21.6% | |
| MVR/UDV | $0.12 | $0.22 | +86.8% | $0.00 | n/a | +34.0% | +52.8% |
3-Comparison — 90 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard essential-beauty-and-spa
Price: $94.00 → $101.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.4% | -28.9% | 0.0% | n/a | +3.2% | -32.0% | worked |
| GB/UDV | $0.54 | $0.39 | -27.4% | $0.00 | n/a | +5.8% | -33.3% | |
| MVR/UDV | $0.05 | $0.05 | -0.4% | $0.00 | n/a | -103.2% | +102.8% |
3-Comparison — 60 Min Couples Massage of Choice w/Aromatherapy, Hot Stones + Two $5 Giftcards essential-beauty-and-spa
Price: $147.00 → $132.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 2.2% | +33.4% | 0.0% | n/a | +1.7% | +31.7% | worked |
| GB/UDV | $2.46 | $2.91 | +18.4% | $0.00 | n/a | +1.3% | +17.1% | |
| MVR/UDV | $0.35 | $0.52 | +47.9% | $0.00 | n/a | -109.9% | +157.8% |
3-Comparison — 60 Min Massage of Choice w/Aromatherapy, Hot Stones + $5 Essential Giftcard essential-beauty-and-spa
Price: $73.50 → $69.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 1.3% | +115.9% | 0.0% | n/a | +0.8% | +115.1% | worked |
| GB/UDV | $0.54 | $1.05 | +93.9% | $0.00 | n/a | -4.0% | +97.9% | |
| MVR/UDV | $0.06 | $0.14 | +136.2% | $0.00 | n/a | -11.8% | +147.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.