essence-wellness-spa-18  ·  L3 - Massage  ·  Oxford (Northeast)

Owner: Mayra Florinda de Leon Ixcoy  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Portland, ME  ·  Stage:  ·  PDS: Massage - Choice of - In Spa

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Spa Day Package $280.00 $196.00 0.0% 0 $0.00
Luxury Package $375.00 $262.50 0.0% 0 $0.00
Luxury Package $375.00 $262.50 0.0% 0 $0.00
Rejuvenate Package $205.00 $143.50 0.0% 0 $0.00
Rejuvenate Package $205.00 $143.50 0.0% 0 $0.00
Luxury Package $375.00 $262.50 0.0% 0 $0.00
Spa Day Package $280.00 $196.00 0.0% 0 $0.00
Luxury Package $375.00 $262.50 0.0% 0 $0.00
Spa Day Package $280.00 $196.00 0.0% 0 $0.00
Rejuvenate Package $205.00 $143.50 0.0% 0 $0.00
Spa Day Package $280.00 $196.00 0.0% 0 $0.00
Rejuvenate Package $205.00 $143.50 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Spa Day Package essence-wellness-spa-18

Change anchor: 2025-08-01  ·  264d since change
Margin: 83.8% → 35.0% (-48.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 2.3% +95.3% 0.0% n/a -3.1% +98.4% didnt work
GB/UDV $2.35 $4.60 +95.3% $0.00 n/a +1.9% +93.4%
MVR/UDV $1.56 $0.92 -41.0% $0.00 n/a -40.9% -0.2%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Rejuvenate Package essence-wellness-spa-18

Change anchor: 2025-08-01  ·  264d since change
Margin: 100.0% → 35.0% (-65.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 1.2% +30.2% 0.0% n/a -6.0% +36.2% didnt work
GB/UDV $1.29 $1.68 +30.2% $0.00 n/a +1.3% +28.9%
MVR/UDV $0.97 $0.32 -66.6% $0.00 n/a +90.2% -156.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.