essence-massage-and-beauty-spa-1-1 · L3 - Massage · Brandon (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50 Minutes Swedish/Relaxation Massage with Aromatherapy | $90.00 | $63.00 | 39.0% | 2 | $126.00 |
| 30 Minutes Swedish Massage with Hot Stone for Back and Neck | $75.00 | $52.50 | 0.0% | 0 | $0.00 |
| 70 Minute Swedish/Relaxation Massage with Aromatherapy | $110.00 | $77.00 | 39.0% | 4 | $308.00 |
Activity Timeline (sorted newest first)
- 2025-11-04 Price change on 50 Minutes Swedish/Relaxation Massage with Aromatherapy — $59.40 → $63.00 analysed below
3-Comparison — 50 Minutes Swedish/Relaxation Massage with Aromatherapy essence-massage-and-beauty-spa-1-1
Change anchor: 2025-11-04
· 169d since change
Price: $59.40 → $63.00
Price: $59.40 → $63.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 3.6% | +12.6% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.90 | $2.27 | +19.4% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.54 | $0.45 | -15.4% | $0.00 | n/a | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.