equanimity-massage-and-wellness-4 · L3 - Massage · Frankfort (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Swedish or Therapeutic Massage | $95.00 | $66.50 | 39.0% | 1 | $66.50 |
Activity Timeline (sorted newest first)
- 2026-01-26 Price change on 60 Minute Swedish or Therapeutic Massage — $63.00 → $66.50 analysed below
3-Comparison — 60 Minute Swedish or Therapeutic Massage equanimity-massage-and-wellness-4
Change anchor: 2026-01-26
· 86d since change
Price: $63.00 → $66.50
Price: $63.00 → $66.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 5.3% | +104.4% | 3.3% | +59.3% | n/a | n/a | worked |
| GB/UDV | $2.45 | $5.30 | +115.8% | $2.80 | +89.2% | n/a | n/a | |
| MVR/UDV | $-0.16 | $1.21 | +852.8% | $0.63 | +93.0% | n/a | n/a |
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.