enlightenment-massage-1 · L3 - Massage · Mount Prospect (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 2 Enlightenment Massages | 90 Minute Shiatsu Sessions | $190.00 | $158.00 | 50.0% | 3 | $474.00 |
| First Time Client Massage | 90 Minute Shiatsu Session | $95.00 | $65.00 | 40.0% | 15 | $975.00 |
| Grand Opening Massage | Limited Time Deal | 90 Minute Shiatsu Session | $94.99 | $52.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on First Time Client Massage | 90 Minute Shiatsu Session — 45.1% → 40.0% analysed below
- 2025-08-17 Price change on First Time Client Massage | 90 Minute Shiatsu Session — $52.25 → $65.00
3-Comparison — First Time Client Massage | 90 Minute Shiatsu Session enlightenment-massage-1
Change anchor: 2025-09-01
· 233d since change
Margin: 45.1% → 40.0% (-5.1pp)
Margin: 45.1% → 40.0% (-5.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 6.8% | +33.6% | 0.0% | n/a | -4.2% | +37.7% | didnt work |
| GB/UDV | $2.95 | $4.42 | +50.1% | $0.00 | n/a | -4.0% | +54.1% | |
| MVR/UDV | $0.80 | $1.10 | +37.5% | $0.00 | n/a | +306.5% | -269.0% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.