energy-hands-5  ·  L3 - Massage  ·  Cape Coral (Southeast)

Owner: Khushbakht Malik  ·  Manager: Jake Moore  ·  Division: Fort Myers/Cape Coral, FL  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 90min Deep Tissue Massage $165.01 $96.00 25.0% 2 $192.00
One 60min Deep Tissue Massage $130.00 $76.00 25.0% 1 $76.00
One 90min Swedish Massage $155.01 $86.00 0.0% 0 $0.00
One 60min Swedish Massage $120.00 $66.00 25.0% 2 $132.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 90min Swedish Massage energy-hands-5

Change anchor: 2025-11-18  ·  155d since change
Price: $75.00 → $86.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.5% 1.9% +25.8% 0.0% n/a +14.4% +11.4% didnt work
GB/UDV $1.62 $2.23 +37.4% $0.00 n/a +19.2% +18.2%
MVR/UDV $0.19 $0.21 +15.3% $0.00 n/a +169.1% -153.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 60min Deep Tissue Massage energy-hands-5

Change anchor: 2025-11-17  ·  156d since change
Price: $59.00 → $76.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.0% 1.9% -4.9% 0.0% n/a +18.3% -23.2% didnt work
GB/UDV $1.26 $1.43 +13.7% $0.00 n/a +21.2% -7.4%
MVR/UDV $0.23 $0.16 -30.7% $0.00 n/a +311.6% -342.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 90min Deep Tissue Massage energy-hands-5

Change anchor: 2025-11-13  ·  160d since change
Price: $79.00 → $96.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.7% 1.8% +0.9% 0.0% n/a +15.2% -14.3% didnt work
GB/UDV $1.38 $1.69 +22.6% $0.00 n/a +15.4% +7.2%
MVR/UDV $0.15 $0.18 +23.1% $0.00 n/a +95.0% -72.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 60min Swedish Massage energy-hands-5

Change anchor: 2025-11-23  ·  150d since change
Price: $55.00 → $66.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 1.5% +15.6% 0.0% n/a +15.2% +0.4% worked
GB/UDV $0.90 $1.22 +34.8% $0.00 n/a +19.6% +15.2%
MVR/UDV $0.04 $0.19 +438.1% $0.00 n/a -69.1% +507.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.