elite-thai-massage · L3 - Massage · Los Angeles (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Swedish Massage with Aromatherapy | $123.00 | $99.00 | 24.0% | 1 | $99.00 |
| 60-Minute Thai or Combo Massage with Aromatherapy | $123.00 | $99.00 | 24.0% | 3 | $297.00 |
| 60-Minute Couple's Thai or Combo Massage with Aromatherapy | $246.02 | $159.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couple's Swedish Massage with Aromatherapy | $246.02 | $159.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-08 Price change on 60-Minute Thai or Combo Massage with Aromatherapy — $79.00 → $99.00 analysed below
3-Comparison — 60-Minute Thai or Combo Massage with Aromatherapy elite-thai-massage
Change anchor: 2025-11-08
· 165d since change
Price: $79.00 → $99.00
Price: $79.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 2.1% | +10.9% | 0.0% | n/a | +3.2% | +7.7% | didnt work |
| GB/UDV | $1.76 | $2.73 | +55.4% | $0.00 | n/a | +6.2% | +49.1% | |
| MVR/UDV | $0.27 | $0.36 | +33.8% | $0.00 | n/a | +819.2% | -785.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.