elite-spa-wellness-center-1  ·  L3 - Massage  ·  Los Angeles (Pacific South)

Owner: Troi Ivery  ·  Manager: Javier Sanchez Ballesteros  ·  Division: LA  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Thai Massage w/ Aromatherapy $124.00 $86.80 24.0% 14 $1,215.20
60-Minute Deep Tissue or Combo Massage w/ Hot Stones $124.00 $99.00 24.0% 12 $1,188.00
60-Minute Couples Massage w/ Hot Stones $280.01 $199.00 20.0% 20 $3,980.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Deep Tissue or Combo Massage w/ Hot Stones elite-spa-wellness-center-1

Change anchor: 2025-10-31  ·  173d since change
Price: $85.00 → $99.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.5% 2.8% +11.9% 0.0% n/a +4.3% +7.6% didnt work
GB/UDV $2.29 $3.23 +41.1% $0.00 n/a -0.9% +42.0%
MVR/UDV $0.34 $0.44 +29.3% $0.00 n/a +115.0% -85.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60-Minute Couples Massage w/ Hot Stones elite-spa-wellness-center-1

Change anchor: 2026-01-23  ·  89d since change
Price: $155.00 → $199.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 1.4% n/a 4.8% -70.5% -18.2% n/a worked
GB/UDV $0.00 $2.81 n/a $6.16 -54.4% -15.6% n/a
MVR/UDV $-0.04 $0.34 +873.9% $0.91 -62.5% -17.5% +891.4%

3-Comparison — 60-Minute Thai Massage w/ Aromatherapy elite-spa-wellness-center-1

Change anchor: 2025-11-14  ·  159d since change
Price: $99.00 → $86.80

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 4.0% +313.6% 0.0% n/a +11.1% +302.5% worked
GB/UDV $1.05 $4.13 +295.2% $0.00 n/a +16.8% +278.4%
MVR/UDV $0.16 $0.58 +264.8% $0.00 n/a -152.3% +417.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.