elements-massage-scottsdale-lincoln-az  ·  L3 - Massage  ·  Scottsdale (Mountain)

Owner: Safet Susterac  ·  Manager: Lindsey Meszaros  ·  Division: Phoenix  ·  Stage:  ·  PDS: Massage - Therapeutic

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 90 Minute Massage $194.01 $134.00 21.0% 9 $1,206.00
One 60 Minute Massage $129.00 $89.00 21.0% 10 $890.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60 Minute Massage elements-massage-scottsdale-lincoln-az

Change anchor: 2025-11-01  ·  172d since change
Margin: 28.1% → 21.0% (-7.1pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 6.5% 5.4% -17.2% 0.0% n/a +20.7% -37.9% didnt work
GB/UDV $6.25 $5.07 -18.9% $0.00 n/a +20.9% -39.8%
MVR/UDV $0.97 $0.47 -51.4% $0.00 n/a -0.2% -51.2%

3-Comparison — One 90 Minute Massage elements-massage-scottsdale-lincoln-az

Change anchor: 2025-11-01  ·  172d since change
Margin: 26.3% → 21.0% (-5.3pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.2% 4.1% +26.9% 0.0% n/a +5.5% +21.4% didnt work
GB/UDV $4.48 $6.90 +54.1% $0.00 n/a -14.8% +68.9%
MVR/UDV $0.75 $0.63 -15.8% $0.00 n/a -29.8% +14.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.