elements-massage-paradise-valley-phoenix-new-2  ·  L3 - Massage  ·  Phoenix (Mountain)

Owner: Safet Susterac  ·  Manager: Lindsey Meszaros  ·  Division: Phoenix  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 90 Minute Massage $194.01 $134.00 21.0% 5 $670.00
One 60 Minute Massage $129.00 $89.00 21.0% 4 $356.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60 Minute Massage elements-massage-paradise-valley-phoenix-new-2

Change anchor: 2025-11-06  ·  167d since change
Price: $79.00 → $89.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 5.5% 9.2% +66.9% 0.0% n/a +28.4% +38.5% worked
GB/UDV $4.36 $10.10 +131.4% $0.00 n/a +31.6% +99.8%
MVR/UDV $0.49 $1.05 +115.8% $0.00 n/a +97.4% +18.4%

3-Comparison — One 90 Minute Massage elements-massage-paradise-valley-phoenix-new-2

Change anchor: 2025-10-28  ·  176d since change
Price: $119.00 → $134.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.2% 2.2% 0.0% 0.0% n/a +21.6% -21.6% worked
GB/UDV $2.64 $2.98 +12.6% $0.00 n/a +20.8% -8.2%
MVR/UDV $0.25 $0.25 -0.2% $0.00 n/a -18.9% +18.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.