elements-massage-moon-valley · L3 - Massage · Phoenix (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 Minute Massage | $194.01 | $134.00 | 21.0% | 13 | $1,742.00 |
| One 60 Minute Massage | $129.00 | $89.00 | 21.0% | 12 | $1,068.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on One 90 Minute Massage — 27.5% → 21.0% analysed below
- 2025-11-01 Margin change on One 60 Minute Massage — 28.0% → 21.0% analysed below
- 2025-10-25 Price change on One 90 Minute Massage — $119.00 → $134.00
- 2025-10-24 Price change on One 60 Minute Massage — $79.00 → $89.00
3-Comparison — One 90 Minute Massage elements-massage-moon-valley
Margin: 27.5% → 21.0% (-6.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.8% | 3.3% | -30.6% | 0.0% | n/a | +5.5% | -36.0% | didnt work |
| GB/UDV | $6.78 | $4.47 | -34.2% | $0.00 | n/a | -14.8% | -19.4% | |
| MVR/UDV | $1.05 | $0.24 | -77.4% | $0.00 | n/a | -29.8% | -47.6% |
3-Comparison — One 60 Minute Massage elements-massage-moon-valley
Margin: 28.0% → 21.0% (-7.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 6.1% | 5.3% | -13.0% | 0.0% | n/a | +20.7% | -33.8% | didnt work |
| GB/UDV | $5.56 | $5.34 | -3.9% | $0.00 | n/a | +20.9% | -24.9% | |
| MVR/UDV | $0.83 | $0.27 | -67.3% | $0.00 | n/a | -0.2% | -67.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.