elements-massage-frisco-tx · L3 - Massage · Frisco (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Massage and One Facial for Two People | $475.96 | $299.00 | 21.0% | 2 | $598.00 |
| 90 Minute Massage Session With Customized Facial | $322.99 | $255.00 | 0.0% | 0 | $0.00 |
| One 90 Minute Prenatal Massage | $189.01 | $119.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Couples Massage Valid Monday-Thursday | $258.01 | $178.00 | 29.0% | 2 | $356.00 |
| 90-min Deep Tissue OR Swedish Massage | $194.00 | $130.00 | 19.0% | 11 | $1,430.00 |
| One 60-Minute Massage | $129.00 | $89.00 | 19.0% | 12 | $1,068.00 |
| 60 Minute Massage Session W Customized Facial | $258.00 | $200.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on One 60-Minute Couples Massage Valid Monday-Thursday — 25.2% → 29.0% analysed below
- 2025-08-07 Price change on One 60-Minute Couples Massage Valid Monday-Thursday — $158.00 → $178.00
- 2025-07-14 Price change on 90-min Deep Tissue OR Swedish Massage — $99.00 → $130.00 analysed below
- 2025-05-06 Price change on One 60-Minute Massage — $79.00 → $89.00 analysed below
3-Comparison — One 60-Minute Couples Massage Valid Monday-Thursday elements-massage-frisco-tx
Margin: 25.2% → 29.0% (3.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.4% | -57.8% | 0.0% | n/a | -11.9% | -46.0% | didnt work |
| GB/UDV | $1.51 | $0.67 | -55.3% | $0.00 | n/a | -7.6% | -47.7% | |
| MVR/UDV | $0.27 | $0.10 | -62.8% | $0.00 | n/a | -22.4% | -40.4% |
3-Comparison — 90-min Deep Tissue OR Swedish Massage elements-massage-frisco-tx
Price: $99.00 → $130.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.0% | 1.2% | -76.4% | 0.0% | n/a | +11.4% | -87.8% | didnt work |
| GB/UDV | $4.96 | $1.53 | -69.0% | $0.00 | n/a | +14.8% | -83.8% | |
| MVR/UDV | $0.53 | $0.10 | -80.4% | $0.00 | n/a | -1232.1% | +1151.6% |
3-Comparison — One 60-Minute Massage elements-massage-frisco-tx
Price: $79.00 → $89.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.8% | 3.5% | -7.0% | 0.0% | n/a | +5.6% | -12.6% | didnt work |
| GB/UDV | $3.00 | $3.15 | +4.7% | $0.00 | n/a | +10.8% | -6.0% | |
| MVR/UDV | $0.44 | $0.30 | -31.3% | $0.00 | n/a | +83.5% | -114.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.