elements-massage-desert-ridge-new-owner-1-1 · L3 - Massage · Phoenix (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Hour Massage Session | $129.00 | $89.00 | 21.0% | 38 | $3,382.00 |
| 60 Minute Massage Session With Customized Facial | $238.00 | $188.00 | 20.2% | 1 | $188.00 |
| 90-Minute Massage Session | $194.01 | $134.00 | 21.0% | 21 | $2,814.00 |
| One Hour Couples Massage | $217.99 | $158.00 | 0.0% | 0 | $0.00 |
| 1 Hour Facial | $129.00 | $89.00 | 21.0% | 2 | $178.00 |
| 1 Hour Facial with Chemical Peel | $169.00 | $129.00 | 0.0% | 0 | $0.00 |
| Three 60-Minute Massages | $386.97 | $259.00 | 21.0% | 5 | $1,295.00 |
Activity Timeline (sorted newest first)
- 2025-09-25 Price change on 90-Minute Massage Session — $119.00 → $134.00 analysed below
- 2025-09-24 Price change on One Hour Massage Session — $79.00 → $89.00 analysed below
3-Comparison — 90-Minute Massage Session elements-massage-desert-ridge-new-owner-1-1
Price: $119.00 → $134.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.8% | -4.1% | 0.0% | n/a | -16.1% | +11.9% | didnt work |
| GB/UDV | $2.67 | $2.47 | -7.5% | $0.00 | n/a | -14.1% | +6.6% | |
| MVR/UDV | $0.41 | $0.36 | -12.5% | $0.00 | n/a | +197.5% | -210.0% |
3-Comparison — One Hour Massage Session elements-massage-desert-ridge-new-owner-1-1
Price: $79.00 → $89.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.4% | 4.3% | -1.2% | 0.0% | n/a | -8.3% | +7.0% | worked |
| GB/UDV | $4.35 | $5.27 | +21.2% | $0.00 | n/a | -3.5% | +24.7% | |
| MVR/UDV | $0.66 | $0.77 | +16.3% | $0.00 | n/a | -1.2% | +17.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.