elements-massage-camelback · L3 - Massage · Phoenix (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Massage Session | $194.01 | $134.00 | 21.0% | 5 | $670.00 |
| 60-Minute Massage Session | $129.00 | $89.00 | 21.0% | 6 | $534.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on 60-Minute Massage Session — 25.8% → 21.0% analysed below
- 2025-11-01 Margin change on 90-Minute Massage Session — 25.4% → 21.0% analysed below
- 2025-10-23 Price change on 60-Minute Massage Session — $79.00 → $89.00
- 2025-10-23 Price change on 90-Minute Massage Session — $119.00 → $134.00
3-Comparison — 60-Minute Massage Session elements-massage-camelback
Margin: 25.8% → 21.0% (-4.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.3% | 3.4% | -35.0% | 0.0% | n/a | +20.7% | -55.7% | didnt work |
| GB/UDV | $4.56 | $3.41 | -25.2% | $0.00 | n/a | +20.9% | -46.1% | |
| MVR/UDV | $0.72 | $0.24 | -66.4% | $0.00 | n/a | -0.2% | -66.2% |
3-Comparison — 90-Minute Massage Session elements-massage-camelback
Margin: 25.4% → 21.0% (-4.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.5% | 2.7% | -22.7% | 0.0% | n/a | +5.5% | -28.2% | didnt work |
| GB/UDV | $4.86 | $4.11 | -15.5% | $0.00 | n/a | -14.8% | -0.7% | |
| MVR/UDV | $0.65 | $0.30 | -53.0% | $0.00 | n/a | -29.8% | -23.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.