effective-massage-stretch-1 · L3 - Massage · Austin (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 min Integrated Assisted Stretch IAS Includes a 30 minute Personal Care | $188.99 | $113.00 | 0.0% | 0 | $0.00 |
| One 60-minute Massage and One 90-minute Massage | $257.99 | $159.00 | 37.1% | 7 | $1,113.00 |
| Two 90-minute Massage Sessions | $338.00 | $202.80 | 35.0% | 8 | $1,622.40 |
| One 90-Minute Specialty Massage (includes a 30-minute Personal Care Cha... | $209.00 | $125.00 | 0.0% | 0 | $0.00 |
| One 90 min Reflexology Massage Therapy (RMT) session includes a 30 minute | $188.99 | $113.00 | 0.0% | 0 | $0.00 |
| Two Personalized Care Chair (PCC) 30 - Minute Sessions | $80.00 | $35.00 | 0.0% | 0 | $0.00 |
| Pediatric Wellness Massage. Includes 30 min Personal Care Chair Session ... | $199.00 | $119.40 | 0.0% | 0 | $0.00 |
| One 90 min Temporomandibular Joint (TMJ) Session includes a 30-min Personal Care | $188.99 | $113.00 | 0.0% | 0 | $0.00 |
| 60-minute Massage | $118.99 | $79.00 | 38.3% | 23 | $1,817.00 |
| One 90-min Personalized Care Boot Session (PCB) | $168.99 | $85.00 | 0.0% | 0 | $0.00 |
| 90-minute Massage | $169.00 | $99.00 | 36.0% | 25 | $2,475.00 |
| One 90-min Manual Lymphatic Drainage (MLD) session includes a 30 minute Personal | $199.00 | $119.40 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 60-minute Massage — 35.9% → 38.3% analysed below
- 2026-01-29 Price change on One 60-minute Massage and One 90-minute Massage — $129.00 → $159.00 analysed below
- 2026-01-22 Price change on 90-minute Massage — $89.00 → $99.00 analysed below
- 2026-01-22 Price change on 60-minute Massage — $71.40 → $79.00
- 2025-04-21 Price change on One 90-min Manual Lymphatic Drainage (MLD) session includes a 30 minute Personal — $113.00 → $119.40 analysed below
- 2025-04-15 Price change on Two 90-minute Massage Sessions — $154.96 → $202.80 analysed below
3-Comparison — 60-minute Massage effective-massage-stretch-1
Margin: 35.9% → 38.3% (2.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 3.2% | +6.8% | 2.3% | +39.2% | -0.7% | +7.5% | worked |
| GB/UDV | $2.51 | $2.79 | +11.4% | $1.73 | +61.8% | -8.7% | +20.1% | |
| MVR/UDV | $0.47 | $0.61 | +29.0% | $0.42 | +44.0% | -217.3% | +246.3% |
3-Comparison — 90-minute Massage effective-massage-stretch-1
Price: $89.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 3.2% | -2.2% | 2.4% | +31.6% | -17.1% | +14.9% | didnt work |
| GB/UDV | $3.13 | $3.52 | +12.6% | $2.26 | +55.7% | -15.2% | +27.8% | |
| MVR/UDV | $0.69 | $0.56 | -19.3% | $0.62 | -9.6% | -203.3% | +184.0% |
3-Comparison — One 60-minute Massage and One 90-minute Massage effective-massage-stretch-1
Price: $129.00 → $159.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.2% | -21.9% | 0.0% | n/a | -7.0% | -14.9% | didnt work |
| GB/UDV | $1.99 | $1.92 | -3.7% | $0.00 | n/a | -2.9% | -0.8% | |
| MVR/UDV | $0.48 | $0.32 | -33.8% | $0.00 | n/a | -131.9% | +98.1% |
3-Comparison — One 90-min Manual Lymphatic Drainage (MLD) session includes a 30 minute Personal effective-massage-stretch-1
Price: $113.00 → $119.40
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.3% | +88.3% | 0.0% | n/a | -8.5% | +96.7% | worked |
| GB/UDV | $0.20 | $0.39 | +91.7% | $0.00 | n/a | +4.9% | +86.8% | |
| MVR/UDV | $0.05 | $0.11 | +126.8% | $0.00 | n/a | -3.4% | +130.2% |
3-Comparison — Two 90-minute Massage Sessions effective-massage-stretch-1
Price: $154.96 → $202.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.6% | +23.5% | 0.0% | n/a | +59.6% | -36.2% | didnt work |
| GB/UDV | $0.71 | $1.28 | +79.5% | $0.00 | n/a | +62.4% | +17.2% | |
| MVR/UDV | $0.19 | $0.28 | +45.3% | $0.00 | n/a | +164.1% | -118.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.