eastern-massage-spa-6 · L3 - Massage · Madison (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Custom Combo Massage: 35Mins Foot+15Mins Back+10Mins Neck... | $180.00 | $90.00 | 25.0% | 9 | $810.00 |
| Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment | $340.00 | $170.00 | 25.0% | 8 | $1,360.00 |
| 50-Minute Deluxe Body Massage with Hot Stone Treatment | $170.00 | $85.00 | 25.0% | 11 | $935.00 |
Activity Timeline (sorted newest first)
- 2025-11-15 Price change on 60-Minute Custom Combo Massage: 35Mins Foot+15Mins Back+10Mins Neck... — $75.00 → $90.00 analysed below
- 2025-10-03 Price change on Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment — $139.00 → $170.00 analysed below
- 2025-09-26 Price change on 50-Minute Deluxe Body Massage with Hot Stone Treatment — $69.00 → $85.00 analysed below
3-Comparison — 60-Minute Custom Combo Massage: 35Mins Foot+15Mins Back+10Mins Neck... eastern-massage-spa-6
Price: $75.00 → $90.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.6% | n/a | 0.0% | n/a | +5.7% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.55 | n/a | $0.00 | n/a | +10.7% | n/a | |
| MVR/UDV | $0.00 | $0.09 | n/a | $0.00 | n/a | +101.4% | n/a |
3-Comparison — Couples 50-Minute Deluxe Body Massage with Hot Stone Treatment eastern-massage-spa-6
Price: $139.00 → $170.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 1.9% | +13.7% | 0.0% | n/a | +0.6% | +13.1% | worked |
| GB/UDV | $3.29 | $3.25 | -1.2% | $0.00 | n/a | -2.4% | +1.2% | |
| MVR/UDV | $0.40 | $0.56 | +40.4% | $0.00 | n/a | -475.9% | +516.4% |
3-Comparison — 50-Minute Deluxe Body Massage with Hot Stone Treatment eastern-massage-spa-6
Price: $69.00 → $85.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 1.2% | -62.8% | 0.0% | n/a | -9.3% | -53.5% | didnt work |
| GB/UDV | $3.05 | $1.05 | -65.6% | $0.00 | n/a | -7.5% | -58.1% | |
| MVR/UDV | $0.42 | $0.16 | -62.8% | $0.00 | n/a | +55.5% | -118.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.