earthly-and-divine · L3 - Massage · Decatur (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 minute therapeutic or swedish massage with aromatherapy | $130.00 | $79.00 | 0.0% | 0 | $0.00 |
| Three 60 minute therapeutic or swedish massages with aromatherapy | $390.00 | $273.00 | 0.0% | 0 | $0.00 |
| 90 minute therapeutic or swedish massage with aromatherapy | $150.00 | $99.00 | 29.0% | 1 | $99.00 |
| Three 90 minute therapeutic or swedish massages with aromatherapy | $450.00 | $315.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Margin change on 90 minute therapeutic or swedish massage with aromatherapy — 35.0% → 30.0% analysed below
- 2025-10-01 Margin change on 60 minute therapeutic or swedish massage with aromatherapy — 35.0% → 33.0% analysed below
3-Comparison — 90 minute therapeutic or swedish massage with aromatherapy earthly-and-divine
Margin: 35.0% → 30.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.1% | n/a | 0.0% | n/a | -3.9% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.97 | n/a | $0.00 | n/a | -7.6% | n/a | |
| MVR/UDV | $0.00 | $0.07 | n/a | $0.00 | n/a | -1053.2% | n/a |
3-Comparison — 60 minute therapeutic or swedish massage with aromatherapy earthly-and-divine
Margin: 35.0% → 33.0% (-2.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.1% | n/a | 0.0% | n/a | -7.6% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.86 | n/a | $0.00 | n/a | -9.0% | n/a | |
| MVR/UDV | $0.00 | $0.28 | n/a | $0.00 | n/a | -317.8% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.