dtrend-hair-beauty-and-makeup-9 · L3 - Massage · Harrow (Unmapped)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30-minute back and shoulder massage | $20.00 | $14.95 | 38.4% | 17 | $239.40 |
| 60-minute full-body massage | $70.00 | $34.95 | 38.9% | 47 | $1,559.37 |
Activity Timeline (sorted newest first)
- 2025-06-03 Price change on 60-minute full-body massage — $28.36 → $33.29 analysed below
3-Comparison — 60-minute full-body massage dtrend-hair-beauty-and-makeup-9
Change anchor: 2025-06-03
· 323d since change
Price: $28.36 → $33.29
Price: $28.36 → $33.29
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1242.9% | 466.7% | -62.5% | 0.0% | n/a | -2.5% | -59.9% | didnt work |
| GB/UDV | $380.97 | $162.42 | -57.4% | $0.00 | n/a | +8.2% | -65.6% | |
| MVR/UDV | $105.09 | $42.26 | -59.8% | $0.00 | n/a | +5.6% | -65.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.