dream-land-by-tea-spa-wellness-1  ·  L3 - Massage  ·  Rockville (East)

Owner: Caroline Kinsella  ·  Manager: Sacheen Carter  ·  Division: DC  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
50 Minute Customized Massage with Essential Oil + Aromatherapy $129.01 $103.00 0.0% 0 $0.00
80 Minute Customized Massage with Essential Oil + Aromatherapy $204.00 $149.00 0.0% 0 $0.00
50 Minute Customized Couples Massage with Essential Oil + Aromatherapy $258.00 $206.40 0.0% 0 $0.00
80 Minute Customized Couples Massage with Essential Oil + Aromatherapy $408.02 $299.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 50 Minute Customized Couples Massage with Essential Oil + Aromatherapy dream-land-by-tea-spa-wellness-1

Change anchor: 2026-01-18  ·  94d since change
Price: $172.00 → $206.40

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.4% 1.5% -37.9% 0.0% n/a -11.2% -26.7% didnt work
GB/UDV $4.18 $3.09 -26.1% $0.00 n/a -10.5% -15.6%
MVR/UDV $0.72 $0.30 -57.8% $0.00 n/a -11822.2% +11764.4%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.